Privacy Policy

Last updated: 24 June 2026

Wavell Distribution ApS operates this store and this website, including all related information, content, tools, features, products and services, in order to provide you, the customer, with a customised shopping experience (the “Services”). The Services are powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal data when you use, visit or make a purchase through the Services, or when you communicate with us in other ways. If there is a conflict between these Terms of Use and this Privacy Policy, this Privacy Policy applies in relation to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data”, we mean information that identifies you or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or that has been anonymised so that it cannot identify you or reasonably be linked to you.

We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the Services, where you live and as permitted or required by applicable law:

Contact information, including name, address, billing address, delivery address, phone number and email address.

Financial information, including credit card, debit card and account numbers, payment card information, account information, transaction information, payment method, payment confirmation and other payment details.

Account information, including username, password, security questions, preferences and settings.

Transaction information, including which products you view, add to your basket, add to your wishlist, purchase, return or exchange, as well as your previous transactions.

Communication with us, including the information you provide when communicating with us, for example when you submit a customer support request.

Device information, including information about your device, browser, network connection, IP address and other unique identifiers.

Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal data.

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From our service providers, including when we ask them to enable certain technologies and when they collect or process your personal data on our behalf.

From our partners or other third parties.

How we use your personal data

Depending on how you interact with us and which Services you use, we may use your personal data for the following purposes:

To provide, personalise and improve the Services
We use your personal data to provide the Services to you, including to fulfil our contractual obligations to you, process your payments, fulfil your orders, remember your preferences and the products you are interested in, send you account notifications, process purchases, returns, exchanges and other transactions, create and maintain your account or otherwise manage it, arrange shipping, enable returns and exchanges, allow you to publish reviews and create a customised shopping experience for you, for example by recommending products related to your purchases. This may include using your personal data to better personalise and improve the Services.

Marketing and advertising
We use your personal data for marketing and promotional purposes, for example to send marketing, advertising and promotional communications by email, text message or post, and to show you online advertisements for products and services through the Services or other websites. This may also be based on products you have previously purchased or added to your basket, and other activity on the Services.

Security and fraud prevention
We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action in relation to potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login details safe. We strongly recommend that you do not share your username, password or other login details with anyone.

Communication with you
We use your personal data to provide customer support, respond to you, deliver effective services and maintain our business relationship with you.

Legal reasons
We use your personal data to comply with applicable laws or in connection with legal processes, including requests from police or public authorities, to investigate or participate in civil proceedings or other legal subpoenas or procedures, and to enforce or investigate potential breaches of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Examples of such circumstances include:

With Shopify, retailers and other third parties who perform services on our behalf, such as IT administration, payment processing, data analysis, customer support, cloud storage, fulfilment and shipping.

With business and marketing partners to provide marketing services and advertisements to you. For example, we use Shopify to support personalised advertising with third-party services, based on your online activity with different retailers and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activity with different retailers and websites.

When you instruct us to disclose, ask us to disclose or otherwise consent to us disclosing certain types of information to third parties, for example in order to ship your products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with business transactions, such as mergers or bankruptcy, to comply with legal requirements, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of use or policies, and to protect or defend our Services, our rights and the rights of other users or others.

Relationship with Shopify

Shopify hosts the Services and collects and processes personal data related to your access to and use of the Services in order to provide and improve the Services. Information you submit to the Services is transferred to and shared with Shopify and third parties who may be located in countries other than yours, in order to provide and improve the Services.

To help protect, develop and improve our business, we also use certain advanced Shopify features that use data and information originating from your interaction with our store, other retailers and Shopify. To provide these advanced features, Shopify may use personal data collected in connection with your interaction with our store, other retailers and Shopify.

In such circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise the rights you have in relation to Shopify’s use of your personal data for these purposes.

If you would like more information about how Shopify uses your personal data and any rights you may have, you can read Shopify’s Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights in relation to your personal data through Shopify’s privacy tools.

Third-party websites and links

The Services may contain links to other websites and other online platforms operated by third parties. If you follow links to websites that are not our affiliates or are not controlled by us, you should review their security and privacy policies and other terms.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information found on such websites. Information you disclose in public or semi-public forums, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of the relevant third-party platforms, without limitation as to how we or other third parties may use such information.

Providing such links does not in itself imply that we endorse or approve the content of such platforms, or endorse or approve the owners or operators of such platforms, except as described in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data about children who are under the age of majority in your jurisdiction.

If you are a parent or guardian of a child who has provided us with their personal data, you can contact us using the contact information below to request that the information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell”, as these terms are defined under applicable law, personal data about individuals under the age of 16.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may not be secure while it is being transmitted. We do not recommend using insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal data depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or fulfil applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may reject your request in accordance with the law.

Right of access
You may have the right to request access to the personal data we hold about you.

Right to deletion
You may have the right to request that we delete the personal data we hold about you.

Right to correction
You may have the right to request that we correct inaccurate personal data we hold about you.

Right to data portability
You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

Managing communication preferences
We may send you promotional emails. You can opt out of receiving these at any time by using the unsubscribe option shown in our emails to you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

If you live in the United Kingdom or the EEA, you may exercise the following rights, subject to certain exceptions and limitations permitted by local law, in addition to the rights described above:

Object to processing and restrict processing
You may have the right to ask us to stop or restrict the processing of your personal data for certain purposes.

Withdraw consent
Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this does not affect the lawfulness of any processing that took place based on your consent before it was withdrawn.

You can exercise any of these rights as described in the Services or by contacting us using the contact information provided below.

We will not retaliate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may appoint an authorised representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we may require the representative to provide documentation that you have authorised them to act on your behalf. You may also need to verify your identity directly with us.

We will respond to your request as quickly as possible and in accordance with applicable legal requirements.

Complaints

If you are dissatisfied with how we process your personal data, you can contact us using the contact information below.

Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below, or to submit a complaint to your local data protection supervisory authority. For the EEA, you can find a list of the responsible data protection supervisory authorities through the European Data Protection Board.

International transfers

Please note that we may transfer, store and process your personal data outside the country you live in.

If we transfer your personal data outside the EEA or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant authorities in the United Kingdom, where applicable, unless the data transfer is to a country that has been recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons.

We will publish the updated Privacy Policy on the website, update the “Last updated” date and provide notifications as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, you can contact us at:

Wavell Distribution ApS
Elmegårdsvej 12
8361 Hasselager
Denmark

Company registration number: 40641327
VAT number: DK40641327
E-mail: support@wavellaudio.com

For the purposes of applicable data protection laws, we are the data controller for your personal data.